Or stop in while you're in town, whether for the rally or any other time of the year.
Take advantage of our extensive knowledge, in-house lab and fast service.
We want to make your next pair of Rx biker eyewear, whether you live anywhere in the US, world or right here in Sturgis.
Enjoy riding your bike!
"The road stretches ahead,
Under clear sunny skies.
Feel the wind in your hair,
not in your eyes!"
Serving Sturgis since 2000, we have proudly helped thousands of bikers with high quality prescription eyewear.
Open everyday during the Rally, and normal business hours all year long, we are a full service optical shop & state-of-the-art laboratory, all right here in downtown Sturgis.
Let our expertise and fast service make your next pair of biker eyewear. You be impressed with our fabulous quality at a price you won't believe!
“The most pathetic person in the world is someone who has sight but no vision.”
Helen Keller
At J&J Optical, deals that might sound too good to be true actually ARE true. Why? Beacause we have a lab and we're not afraid to use it! These great offers include frames, high quality single vision lenses, scratch guard and cases.
Ask about our special deals to upgrade these great lenses to polarized or transition (light sensitive)